This email series is designed for founders gearing up to launch a community round on Wefunder.
You’ll get one email per day. Every email will have a tip or idea about how to succeed on Wefunder. And this is the first one.
Feel free to unsubscribe any time, using the link at the bottom of the email.
We’re using Beehiiv to send these emails — which is kind of cool, because Beehiiv ran their own community round on Wefunder.
The first tip is super simple — what to call it.
We don’t recommend calling your Wefunder raise a “crowdfunding campaign”. That makes people think of Kickstarter. And it’s not as cool.
Obviously you can call it whatever you want…
But we recommend calling it a community round.
You run a friends and family round, an angel round, a VC round. Perhaps you’re also raising from VCs this round (like Beehiiv did). Or perhaps you’re only raising from your customers and community. But either way, your Wefunder raise is your community round.
We came up with this phrase a few years back.
And we love it so much that we made a website: communityround.com.
It has some great case studies of other venture-backed startups that have run community rounds on Wefunder (like Mercury Bank, Replit, Substack and Levels). And also a case study of a brewery in Harlan County, Kentucky that used Wefunder to raise capital from its customers.